UC Architecture Graduate School, in collaboration with the local government of Baguio, presented an innovative proposal aimed at revitalizing one of the city’s busiest streets. Entitled “Enhancing Urban Aesthetics: Decluttering Session Road, Baguio City,” the project was unveiled during the executive-legislative meeting at Baguio City Hall on September 18, 2023. Spearheaded by architects Jerico Jordan Bernardo, Aiza Fernandez, Camille Reyes, and Gerard Espiritu, the initiative aims to address congestion and improve the visual appeal of Session Road- a key commercial and cultural hub in the city.
The proposal outlines strategies to reduce visual and physical clutter along Session Road by introducing unified signage, organized sidewalk spaces, and dedicated zones for pedestrians and vendors. By tackling these urban design challenges, the project seeks to enhance walkability, promote local commerce, and create a more cohesive streetscape that reflects Baguio’s unique character. The city’s government has expressed support, recognizing the potential of this project to uplift the city’s aesthetics while preserving its cultural identity. If implemented, the initiative could serve as a model for other urban areas seeking sustainable and aesthetically pleasing city planning solutions.
Aligned with the United Nations Sustainable Development Goals (UN SDGs), the project supports SDG 11 (Sustainable Cities and Communities) by promoting the revitalization of one of the city’s busiest streets into a more livable, organized, and pedestrian-friendly environment that enhances urban resilience and inclusivity. It contributes to SDG 8 (Decent Work and Economic Growth) by improving public spaces that sustain local businesses, vendors, and tourism, fostering a vibrant and sustainable urban economy. The initiative advances SDG 9 (Industry, Innovation, and Infrastructure) through the application of innovative urban design strategies and infrastructure improvements aimed at addressing congestion and optimizing street functionality. It also aligns with SDG 4 (Quality Education) by engaging students from the UC Architecture Graduate School in applied research and community-based urban design practice that bridges theory and implementation. Furthermore, the project indirectly supports SDG 13 (Climate Action) by promoting walkability and low-carbon mobility options that contribute to reduced emissions and improved air quality in the city.
